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Tissue Agorà Blog

Great success for Tissue World Milan 2017

Posted By:09/05/2017

Tissue World, the leading global event serving the tissue industry worldwide, decided to change habit and chose Milan for the very first time as its new European location

The move received strong support from the entire industry, since many of the most important companies that operate in the Tissue industry are located in Italy. Furthermore, Milan represents a significant economic center within the European territory and the exhibition area was easily accessible, if also opting for public transport.

According to the exhibition organization, this edition represented a turning point in terms of attendance compared to the previous editions. With 200 exhibiting companies and more than 3000 tissue industry professionals, the show was one of the largest Tissue World events. Exhibiting company profiles ranged from tissue manufacturers, converters, jumbo roll suppliers to a wide range of industry suppliers. Alongside the trade show, the 3-day conference included presentations from 50 industry expert speakers followed by 234 attendees.

The large participation in social events managed by the Tissue World itself, such as the Tissue World Gala Dinner, the happy hour and the live band performance on the show floor demonstrates the success of the whole organization.

Moreover, the participation of 12 independent tissue technology companies within a huge common booth did not pass completely unnoticed. For the very first time, different companies constituting the Tissue Italy network decided to share a common space, with the aim to affirm their desire to continue and strengthen the existing cooperation in front of customers and competitors. The network also received the Most Sustainable Exhibitor Award from the organizers of Tissue World Milan, according to its attention towards environmentally - considered initiatives.

Other important companies received a prize during the exhibition such as Hungary’s Vajda Papir, which has been awarded with the Best Tissue Marketing Strategy Award and Spain’s LC Paper that won the Most Energy-Aware Mill Award.

Following the achievements of the present exhibition, Tissue World has decided to choose Milan again for its next European event in 2019.
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