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Tissue Agorà Blog

Kleenex Introduces Two New Products in the USA

Posted By:12/05/2017

Kleenex® Brand this past week released two new products nationwide designed to extend care for today's busy, multitasking consumers. Kleenex Ultra Soft Go-Anywhere tissue are in a versatile package and Kleenex Multicare tissue are larger and stronger.

Kleenex Ultra Soft Go-Anywhere Pack tissue features a slim format, available in four designs, a snap strap and a sealable lid that dispenses easily. The protected packaging makes tissue more mobile, accessible, and convenient. Compared with traditional On-the-Go packs, the new Ultra-Soft Go-Anywhere tissue has three times more tissue, including 30 tissues per pack.

Kleenex Multicare tissue is 75% larger and 50% stronger than Kleenex Trusted Care tissue to help each deliver more. Available in four package designs, Kleenex Multicare stands up to multiple occasions from sneezes to snacking to small spills, to confidently face whatever life brings.

"We're committed to building upon our legacy of innovation and providing products that help people take care of themselves every day," said Rusty Zaspel, senior brand manager for Kleenex Brand Facial Tissue. "As we listened to consumer feedback and considered their busy lives, we recognized a need for convenience on-the-go while keeping tissues protected, and also providing a larger tissue."
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