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Tissue Agorà Blog

Myths & Realities - The paper industry is old fashioned and will soon be a thing of the past

Posted By:01/09/2015

Is the paper industry old fashioned?

The Reality: Paper is innovative; the paper sector is a modern industry; young people still use and value paper

Paper is made in large tailor-made machines whichneed highly sophisticated control equipment andprocess computers.

A modern production lineis up to 200 meters long and occupies a spaceequivalent to two football pitches. Paper production  is totally computerised and automated; and for themanagement of a modern paper machine up to 50screens are needed.

Hundreds of last generationsensors and scanners handle the control processesfor different parameters, while the machinescontain more electronics than a Boeing 747.

Paper is constantly evolving , as is its productiontechnology. From the interactive children’s bookwhere dogs actually bark, to paper batteries,food vanillin , anti-scan anti-copy technologies, even components of laptops satellites and videocards, paper is continuously innovating to fulfilpeople’s wishes.

As an expression of everyday life,paper has to be versatile and ready to respond tochanging needs. Be it in new printing methods,intelligent packaging, scratch and sniff sensationbooks, or radio identification tags – paper delivers.

Whilst the internet and digital communicationchannels are more and more present in young people’s lives, paper is still the preferred choicewhen it really matters and is linked to emotion(love notes, autographs, letters), trust (contracts,magazines) and organisational issues (shoppinglist, note-taking) . In fact, 80.5% of young peoplecannot live without paper because they think it
is useful (70.2%), necessary (over 50%), need itaround (50%). Most young people also see therecycling potential of paper and choose it overother non-easily recyclable products.

Young peoplelive in a digital world where paper is key!

Source: CEPI

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